Sephora au naturel

Social Media Advertising: Illustration + Copywriting

“If your skin loves feeling refreshed, we think you should give these perfect all-natural cosmetics a try 🌿”

Ad introducing Sephora's fictional line of all organic plant-based cosmetics. One of Sephora's best known taglines is, "We all belong to something beautiful."

Fun fact:

You can also see this piece among the top 10 for CAPIC Rodeo 2020!

A social media illustration for a fictional cosmetic line of Sephora that depicts a woman, turned away from the viewer doing her makeup, using the cosmetics that are growing out of the flowers and plays around her. Depicted in an art nouveau style.

Profile crop.

A social media illustration for a fictional cosmetic line of Sephora that depicts a woman, turned away from the viewer doing her makeup, using the cosmetics that are growing out of the flowers and plays around her. Depicted in an art nouveau style. In a square crop fit for icons and instagram alike

Square crop.

A social media illustration for a fictional cosmetic line of Sephora that depicts a woman, turned away from the viewer doing her makeup, using the cosmetics that are growing out of the flowers and plays around her. Depicted in an art nouveau style. In a rectangle crop that can also work as a header

Landscape crop.

Bonus illustration asset that focuseson wild flowers with cosmetics sprouting of it in in an art nouveau style, uses the details in the original illustration as a companion illustration piece

Bonus asset.

Thumbnails

Sephora a la naturel (previously named Fake Sephora) initial thumbnail complete with notes on idea colour palette and art inspirations Sephora a la naturel (previously named Fake Sephora) second thumbnail iteration where it focuses more on the action rather that more background than needed Sephora a la naturel (previously named Fake Sephora) third thumbnail iteration which positions the main figure differently Sephora a la naturel (previously named Fake Sephora) fourth thumbnail iteration which positions the main figure differently

Sketches

Sephora a la naturel (previously named Fake Sephora) first sketch Sephora a la naturel (previously named Fake Sephora) second sketch Sephora a la naturel (previously named Fake Sephora) third sketch Sephora a la naturel (previously named Fake Sephora) fourth sketch Sephora a la naturel (previously named Fake Sephora) fifth sketch Sephora a la naturel (previously named Fake Sephora) sixth sketch

Initial Illustration

Sephora a la naturel (previously named Fake Sephora) initial illustration before revision and final illustration

Portfolio

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Sephora a la naturel (previously named Fake Sephora), fake social media ad illustration

Sephora au Naturel

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